WHAT ARE ‘COOKIES’?
Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (such as Internet Explorer, Mozilla Firefox or Google Chrome) then sends these cookies back to the website or application on each subsequent visit so that they can recognise you and remember things like personalised details or user preferences.
Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences, and generally improving your experience (see below for more examples). They can also help to ensure that adverts you see online are more relevant to you and your interests.
They are referred to as session or persistent cookies, depending on how long they are used:
- Session cookies only last for your online session and disappear from your computer or device when you close your browser.
- Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
WHICH COOKIES DOES SAR PROPERTY DEVELOPMENT USE AND WHY?
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
When you use our Digital Products and Services, the following 5 categories of cookies may be set on your device:
1. ‘Strictly necessary’ cookies
These cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website. Without these cookies services you have asked for cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Some examples of these essential cookies include:
- Remembering previous actions (such as text you’ve entered in a registration form) when navigating back to a page in the same session.
- Identifying you as being signed in and keeping you logged in throughout your visit so that you don’t need to sign in each and every time you visit.
- Remembering security settings,
2. Functional cookies
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can’t identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you’ve been on the internet, but do help with serving advertising.
We use these types of cookies to improve your experience on our Digital Products and Services. Some examples of how we do this include:
- Remembering your preferences and settings. This might include playlists, favourites or specific settings that you have chosen for the layout, text size and colours used on a website.
- Remembering your place in a video if you leave our website before you’ve finished watching an embedded video, so that you can pick up where you left off the next time.
- Remembering if we’ve already asked you if you want to fill in a survey or if you’ve completed a survey, so you’re not asked to do it again.
- Remembering if you’ve been to the site before so that messages intended for first-time users are not displayed to you.
- Remembering when you’ve voted in a poll or rated a product or article so that you don’t do this more than once during your visit.
- Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
- Working out when to show you advertisements so that you don’t get shown too many.
- Supporting social media components, like Facebook or Twitter (where a website uses a plugin from these third party platforms, for example).
3. Analytics cookies
In order to keep SAR Property Development’s Digital Products and Services relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use them. For example, we can see which parts of the Digital Products and Services are most popular, identify which pages have been viewed online, identify when errors occur, and test different versions of a page or feature to see which one works best.
These web analytics services may be designed and operated by other companies on our behalf.
Cookies allow web analytics services to recognise your browser or device and, for example, identify whether you have visited our Digital Products and Services before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. It allows us to track information, such as how many individual users we have and how often they visit our websites. It also helps us to analyse patterns of user activity and to develop a better user experience. For example, we might see that many people who viewed Page A also viewed Page B and we can then recommend Page B to everyone else who viewed Page A.
Web analytics data and cookies cannot be used to identify you as they never contain personal information such as your name or email address. However, if you have registered and signed in to our Digital Products and Services, we may combine information from your registration with the data we get from the web analytics service and its cookies (or similar technologies) to analyse how you and other people use our Digital Products and Services in detail and, where you have opted in to receive such communications, to send you email and other communications that might be of interest to you. The combined information may include information that is collected by the web analytics services while you are not signed in, and information that was collected using cookies and similar technologies before you registered or signed in.
4. Targeting cookies
- Cookies may be placed on your device by our third party service providers which remember that you have visited a website in order to provide you with targeted adverts which are more relevant to you and your interests. This is often called online behavioural advertising (OBA) (also known as ‘behavioural targeting’ or ‘interest based advertising’) and is done by grouping together shared interests based upon previous web browsing activity. Advertising may then be displayed to you when you visit SAR Property Development’s Digital Products and Services which matches these interests. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender etc.). This information may also be used to make the advertising on SAR Property’s Digital Products and Services more relevant to you.
- Personalised retargeting is another form of OBA that enables our advertiser partners to show you adverts based on your online browsing away from SAR Property’s website. For example, if you visited the website of an online travel company you may start seeing adverts from the same travel company displaying special offers or showing you the products that you were browsing when you come to our websites. This allows companies to advertise to people who previously visited their website.
Although these cookies can track your visits around the web they don’t know who you are. Even if you sign in to our website, the OBA data is still not linked to your profile.
5. Other third party cookies
Please note that on some pages of our websites you may notice that cookies have been set that are not related to SAR Property Developmentor our authorised service providers. When you visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application or to customise their application to you. SAR Property does not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies.
List of Cookies used in this site
- Category 1 cookie: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
- Category 2 cookie: These cookies collect information about how visitors usea website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
- Category 3 cookie: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of webpages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
- Category 4 cookie: These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.